The Fisheye

Traceability is a powerful tool for suppliers and consumers alike, so why isn’t it more widespread?

When thinking about how to solve overfishing in seafood supply chains, chasing stories across the Chilean countryside may not be the first thing that comes to mind.

Seafood traceability requires reliable data, but the logistics of creating, transferring, and receiving trustworthy, timely data in complex supply chains can be tricky.

Expanding on the launch of our Storied Fish research report, The Untapped Potential of Story to Sell Seafood, we caught up with Sean Barrett, Co-Founder of Dock to Dish to hear how spreading the message of “know your fisherman” has allowed restaurants to market Storied Fish at top prices, and has inspired chefs to demand story with their seafood.

Each year, fishermen around the world throw back more than seven million tons of unwanted sea life. This “bycatch” includes everything from whales and dolphins to turtles to too-small juvenile fish, and once they’re pulled up in a net, many are injured or die before they can be released. This is the collateral damage of the fishing industry.