We are a nonprofit systems change incubator. We work with industry players, technologists, and NGOs to create business solutions to ocean challenges.
… or how we work to get change unstuck in the world of fish.
First, there were the fish. Then (about 400 million years later) there was a lot of fishing. That’s when we came along. An eclectic bunch of design thinkers, business consultants, journalists, and scientists, we believe in the power of entrepreneurship and collaboration as potent forces for positive change in the world—including in the oceans.
When we first looked at the seafood industry, we saw the long list of all that was going wrong and the enormity of the challenge that ending overfishing presents. But, instead of focusing on the problems, we looked to the problem-solvers, the impressive diversity of innovators disrupting the status quo. Here was raw material for creating some real change.
With 25+ years of combined expertise in complex problem-solving and more than four years of deep research and discovery in the seafood industry, we knew that no one intervention could shift the system alone. So we got to work building the collective impact of businesses, NGOs and technologists to drive the end of overfishing.
In a nutshell (or a seashell?): our goal is to end overfishing; our approach is to build strategic, collective impact; our lens is optimistic; our competency is a powerful combination of analytics and design; and our passion is empathy—for systems and innovators. Our hope is that you’ll join us, and help collaborate to create our envisioned future.
Meet our team