sustainable seafood

Future of Fish set out to explore the power of story to sell more fish and to determine what elements of that story most influence consumer purchasing behavior.

Future of Fish asked exhibitors at SENA 14, the largest seafood trade event on the continent, four questions about the state of the industry. Here's what we heard.

Contact Us to learn more about how we work with small and mid-sized companies to create thriving markets and healthier oceans.

Future of Fish was born from a unique partnership between Ashoka, The David and Lucile Packard Foundation, and Central, a design strategy firm.

Commissioned by the David and Lucile Packard Foundation in 2008, this report was the first of three phases of research that culminated in the founding of Future of Fish.