The Fisheye

At Future of Fish, we’re focused on the ocean every day. That’s why we’re especially excited for World Oceans Day on June 8—it’s a chance to celebrate the sea that nourishes us, and to talk about the environmental and industrial challenges that our oceans face. We’ll be using World Oceans Day (actually, World Oceans Week) as an opportunity to highlight some of our ongoing initiatives and host a few sea-worthy activities. Take a look at what we’ve got in store:

How adding data directly to packaging builds trust for an emerging storied seafood brand. After our Seattle co-design workshop, we caught in with participant Norah Eddy, co-founder of Salty Girl Seafood Company. Norah brought us up to speed on what's new for Salty Girl Seafood, and we chatted about the importance of traceability and storied fish.

When we left off, our teams had just finished presenting ideas, building prototypes, and acting out a version of the world in which their ideas come to life. But it still felt hypothetical. The re-convening—as designed by our for-profit partner Flip Labs is when we nail down real, actionable next steps. It’s here that we begin to strategize about funding, and start the critical transition from “teams” to “Pods”. Let’s dive in.

Supply chains are messy. They’re made up of a whole jumble of people and places, each with their own sets of priorities, motivations, and needs. And they’re always changing. From the outside, it can be difficult to decipher what’s going on. In a supply chain like seafood, that murkiness means it’s often impossible to follow a fish from ocean to plate. That’s why we don’t try to impact supply chains from the outside.

How do oysters reproduce? Answers to this and other salty questions of the sea.